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Minacs Places Fourth in the Global Services Survey!
Aditya Birla Minacs has been ranked number 4 among 100 global players as the best performing BPO for the year 2009. The Global Services 100 and the 11 category winners were announced at the Global Services Conference 2009 at NYC on February 26, 2009. The list represents companies who have the maturity and capability to lead the next wave of services globalization.
Hundreds of global IT and BPO service providers were invited to participate in this year's survey. The response was overwhelming. Service providers from 19 countries, with delivery centers across 31 countries, comprised the list of participants. Participant's responses were evaluated broadly on below four parameters: size (revenue, employee strength and global delivery capability); customers (customer base, client references and case studies and average contract size); skills (depth and breadth of offerings, delivery capability, quality initiatives and industry verticals covered); and employee factors (attrition, training initiatives and investment in employee retention).
The Global Services 100 survey is conducted by Global Services media in conjunction with neoIT.
Minacs Makes IAOP 2009 Global Outsourcing 100 for the Second Consecutive Year!
February 2009 — Aditya Birla Minacs has been recognized again in the Leaders category of the 2009 Global Outsourcing 100! This elite list of outsourcers, produced annually by the International Association of Outsourcing Professionals (IAOP), is devoted to featuring the best of today's leading service providers. Companies must demonstrate excellence in categories such as size and growth, customer experience, depth and breadth of competencies, and management capabilities. The judging is based on a set of measurable standards as well as evaluation by a panel of industry-recognized leaders.
"At a time when companies that outsource are scrutinizing their suppliers more closely than ever to ensure they are delivering the high quality, value-added results being sought by customers, The Global Outsourcing 100 and The World's Best Outsourcing Advisors have become even more valuable reference tools for companies seeking to work with the best providers and advisors," said IAOP Chairman Michael Corbett. "The companies named on these lists and sub lists have demonstrated their expertise following a rigorous, independently judged process and represent the tops in the industry."
The names of the top 100 companies were revealed at The 2009 Outsourcing World Summit in Carlsbard, California. Exact rankings will be unveiled when the list appears in the May 4 issue of FORTUNE® magazine in a special advertising feature produced by IAOP and will, along with a new series of sub-lists, be published on IAOP's website! .
© 2009 IAOP. All Rights Reserved
Minacs Awarded 5 New Client Contracts!
January 2009 — Despite global economic upheaval, the business development team at Aditya Birla Minacs has been hard at work, and their efforts have paid off! In the past quarter, Minacs has signed over US$60 million in new offshore, onshore, and nearshore outsourcing business!
In addition to these 5 new relationships, we have added incremental business and renewed several other major contracts with existing Fortune 500 clients. Combined, these business awards have strengthened our presence in the financial services, insurance, automotive, and telecommunications industries. The services we are providing span the full gamut of our offerings — from integrated marketing services, to transaction and knowledge services (i.e., KPO), to customer relationship management.
We are thrilled about these new opportunities and are excited about helping our clients help their customers.
Aditya Birla Minacs Scores High in Client Satisfaction
January 2009 — In November 2008, Minacs conducted an online survey of its clients to establish the areas in which we are excelling and those in which we need improvement. The results from this bi-annual survey are in, and the feedback is positive!
Our clients revealed that 77% of them would recommend us to others; 90% think we are as good or better than other providers they have used; 85% believe that we demonstrate a good understanding of their business; 78% think we are committed to delivering what was promised; and 82% said they are satisfied with communication they receive from their account manager.
Over 250 of our client contacts, from 50 client companies, were surveyed. These results go a long way to assist us in better serving our current clients and their customers, as well as our prospective clients.
Q4 2008
Download Honda/Minacs Customer Loyalty Presentation
Michael Snyder of American Honda Motor Company and Michael Sowers of Aditya Birla Minacs presented at the Direct Marketing Association's flagship event, DMA08 Conference & Exhibition. On October 13, to a standing-room-only crowd at the Las Vegas Convention Center, they described how Honda and Minacs have improved marketing support to Honda's dealer network's parts and service departments, contributing to customer loyalty and dealership profitability.
A PDF of the presentation, How Honda-Minacs Empowered Over 1,000 Service Mgrsto Increase Service Loyalty, is now available for download.
Two More Minacs Sites COPC Certified
In recent months, two more Minacs sites achieved COPC certification. Our Chatham, Ontario and Austin, Texas facilities are now certified to the COPC-2000 standard, which is widely recognized as the global standard for implementing contact center best practices. Achieving this certification required a great deal of effort and dedication from the teams at both facilities. In total, five Minacs sites are COPC certified, with two more scheduled for 2009.
The Customer Operations Performance Center Inc. is the world's leading authority on operations management and performance improvement for buyers and providers of customer contact center and business process outsourcing (BPO) services.
Q3 2008
Minacs and Honda Share Stage at DMA08
On Monday, October 13, 11:15 a.m. - 12:15 p.m., Michael Snyder of American Honda Motor Company and Michael Sowers of Aditya Birla Minacs presented at the Direct Marketing Association's flagship event, DMA08 Conference & Exhibition (October 11 - 16 at the Las Vegas Convention Center). Their presentation, "How Honda Empowered Over 10,000 Service Managers to Increase Service Loyalty," describes Honda and Minacs' experience in order to help other organizations provide better marketing support to their dealer network's parts and service departments. For more information, see the session description on the DMA08 website.
Catch Minacs and The Toronto Star at ICCM Canada
On Wednesday, October 8, 10:10 a.m. - 11:00 a.m., Sandy Macleod of The Toronto Star and Jason Reid of Aditya Birla Minacs presented at the ICCM Canada conference (October 6 - 8, Toronto Convention Centre). Their case study, "Reducing the Risk and Optimizing the Value of Outsourced Customer Care," draws on real-life experience to explain how clients and providers can work together to ensure that continuous improvements are built into the management and operation of an outsourced contact centre. For more information, see the session description on the ICCM Canada website.
Honda Awards Minacs Top Vendor Honor
American Honda Motor Corp. has named Aditya Birla Minacs a Premier Partner for providing exceptional quality, customer service, cost effectiveness, social responsibility, and strategic relevance.
The Premier Partner award is the highest honor a vendor or partner can receive from American Honda. It recognizes suppliers who, like American Honda, work to exceed customer expectations through responsive and flexible service offerings.
The Premier Partner award is an annual award for which Minacs has been nominated every year for the past five years. The award was presented at a ceremony held on August 12, 2008.
Minacs Places Fourth on NASSCOM Annual Ranking of BPO Firms
As part of its annual survey of the performance of the Indian IT-BPO industry, NASSCOM, the trade body and 'voice' of the Indian IT-BPO industry, provided a ranking of the top 15 Indian BPO companies. Aditya Birla Minacs ranked fourth - a testament to the strength of our financial performance and our global competitiveness. Minacs' top-four placement is particularly strong in the context of an industry (including domestic market) that recorded an overall growth of 28%, clocking revenues of USD 52 billion in FY07 - 08, up from USD 39.6 billion in FY06 - 07.
For more information, read NASSCOM's press release and and its ranking of the top 15 BPO companies.
Q2 2008
Minacs Receives Award for Excellence in Workforce Management
Minacs was recently honored with an IEXcellence Award. Bestowed by IEX, a Nice Company, the award celebrates and honors contact center organizations leading the industry through creative, inventive approaches to managing contact centers and optimizing contact center performance. Minacs won in the "Best Practices Recognition for Multisite Organizations" category. Minacs employee Dwayne Hewie, director of workforce management, accepted the award on May 15, 2008, at the TotalView User Conference, hosted by IEX in Dallas, Texas.
For more information about the IEXcellence award program, visit www.iex.com/iexcellence.
Minacs Hosts "Integrating Global Expertise" Seminar at London Business School
On May 15, Aditya Birla Minacs hosted a seminar at the London Business School (LBS), London, UK. Titled 'Integrating Global Expertise", the event featured discussions among experienced managers and consultants about the business models and innovations that enable knowledge capture and management and the coordination of international work teams. Speakers included Jim Schulte, Nissan North America; Simon Fanning, Deutsche Bank; Shameek Kundu, McKinsey & Company; Professor Phanish Puranam, LBS; and Siva Ganapathi, Aditya Birla Minacs.
The half-day event attracted more than 40 people from the UK business community with a strong interest in business process outsourcing and offshoring.
The event was jointly hosted with the Aditya Birla India Center at LBS, which is dedicated to research and teaching that enhances the Indian business experience at the same time as enriching global business capabilities.
To view the event program, including descriptions of presentation and speaker biographies, click here. For more information on the event, please contact Chan Vyas from our London office at chan.vyas@minacs.adityabirla.com.
Minacs Unites with UNICEF
AIDS is a disease that puts families at risk. Around the world, there are 15 million children under the age of 18 who have lost a mother or father (or sometimes both) to AIDS.
Children are growing up without the guidance that comes from role models, without the support that comes from family, and without the love that comes from parents.
Aditya Birla Minacs employees have partnered with UNICEF Canada to help.
Over the next two months (May 6 - June 15), to coincide with Mother's Day and Father's Day, Minacs employees across North America are raising funds to provide families in India, a country which has over 2 million people living with HIV, with treatment and support services. A special focus of the campaign will be on the prevention of mother- to- child transmission (PMTCT) of HIV. UNICEF's PMTCT programme supports women in minimizing the risk of HIV transmission to their infants through appropriate testing and the provision of antiretroviral medication (ARV).
The impact of Aditya Birla Minacs employee giving campaign will go a long way to help ensure that children are protected from the devastation that comes with AIDS.
Aditya Birla Minacs Acknowledges Earth Day - April 22
In recognition of Earth Day 2008, Minacs rolled out broader environmental awareness across our international organization by encouraging creative, grassroots initiatives at the site level.
With 13,000 employees worldwide, the Minacs organization is about the size of a small city. A company of this magnitude can have a sizable impact on the environment, from the energy it takes employees to commute daily to the waste that is produced within our offices. We're encouraging employees to pursue activities that help the environment and to fundraise for environmental causes, such as Earth Day Network and Earth Share.
Minacs is working with suppliers to minimize the usage of harmful chemicals in our workplace. We're working to reduce the number of desktop print jobs produced daily and utilizing a company-wide recycling program. We're installing motion sensor lighting and replacing regular light bulbs with energy efficient fluorescent tubes at all of our sites to reduce energy consumption. These small steps can make a big difference in lightening our corporate ecological footprint.
Our parent company, Aditya Birla Group, has a record of corporate social responsibility, reaching out to more than seven million people annually in an effort to make a difference. We're now expanding that effort to our environment. By starting from within, Minacs hopes to celebrate each Earth Day with increased efforts that make a real difference in all our lives.
Anil Bhalla Becomes COO, North America and Europe
Mr. Anil Bhalla recently became Chief Operating Officer (COO), North America and Europe, with responsibility for operations across more than 20 sites in Canada, the United States, Germany, Hungary, and the United Kingdom. He also oversees quality assurance, reporting, workforce management, transition, and the project management office for these regions. Anil joined Aditya Birla Minacs in August 2007 and has more than 20 years of management experience, the last eight in the BPO industry. For more information about Anil, please see his bio on our Leadership Team page.
Q1 2008
Minacs Makes IAOP 2008 Global Outsourcing 100
Aditya Birla Minacs was recently recognized among an elite list of outsourcing service providers. Following a rigorous application and judging process, Minacs was selected in the Leaders category of the 2008 Global Outsourcing 100.
This list, produced annually by the International Association of Outsourcing Professionals (IAOP), is devoted to featuring the best of today's leading outsourcing service providers and tomorrow's rising stars. Companies must demonstrate excellence in categories such as size and growth, customer experience, depth and breadth of competencies, and management capabilities.
The names of the top 100 companies were revealed on February 18 at The 2008 Outsourcing World Summit in Orlando, Florida. Rankings will be unveiled when the list appears in the May 5 issue of FORTUNE® magazine in a special advertising feature produced by IAOP and will, along with a new series of sub-lists, be published on IAOP's website www.outsourcingprofessional.org.
The judging was based on a set of measurable standards as well as evaluation by a panel of industry-recognized leaders in outsourcing.
"Making the Global Outsourcing 100 list is a real accomplishment for both the established leaders in our industry as well as the up and comers that represent outsourcing's bright future. IAOP is pleased to provide these results as a service to its members, to the industry and to businesses around the world making outsourcing decisions. This year's results show that outsourcing remains stronger than ever," says Christina L. Powers, Executive
Director, IAOP.
© 2008 IAOP All Rights Reserved
"Hearts Can Build", Hosted by Aditya Birla Minacs - a Huge Success!
Aditya Birla Minacs' first annual Hearts Can Build event, held February 1 at our facility in Port Hawkesbury, Nova Scotia, was a huge success. Working with local businesses, including Nova Scotia Community College, NuStar Energy, and Tri-Mac Toyota, Minacs collected food for needy families in the Strait. The canned food items were sculpted into Valentine-themed works of art and judged by Premier Rodney MacDonald, Jeff Williams (Minacs' executive vice president of sales and marketing), and other local dignitaries. In all, over 3,000 non-perishable food items were collected. As well, $526.00 in community donations along with Minacs' contribution made the grand total a generous $1,000.00 raised, in support of the Port Hawkesbury Food Bank and the fight against hunger. For more information, please read the news release.
Q4 2007
TransWorks and Minacs are now Aditya Birla Minacs
Backed by the multibillion-dollar conglomerate Aditya Birla Group, TransWorks and Minacs are repositioning and retooling for top-three dominance in the global business process outsourcing (BPO) space as Aditya Birla Minacs (pronounced a·dit·ee·a bur·la min·icks).
To signal our renaissance, we have a created a new brand identity - one that captures our strengths in CRM, integrated marketing and knowledge process outsourcing, as well as our multinational footprint and our focus on quality and customized solutions.
The name Aditya Birla conveys two strong messages. "Aditya" is the Sanskrit word for sun. Just as the sun is rising in our logo, the company is emerging as a premium global conglomerate. "Birla" is a constant reminder of the prominent Indian family that continues to exemplify leadership in all its diverse businesses.
The name Minacs stems from Canadian entrepreneur Elaine Minacs. In the business world, her surname has become synonymous with quality, flexibility, discipline, insight and friendliness. The highlighted "in" symbolizes our immersion "in" our clients' businesses, while the green color represents proactive creativity, enthusiasm and growth.
Q3 2007
Aditya Birla Minacs Launches New Contact Center in Mississauga, Ontario
On September 6, 2007, we opened a new, 1,000-seat contact center in Mississauga. The state-of-the-art site opened with 300 employees, with the goal of creating another 700 jobs by June 2008. This is the seventh facility Minacs has opened in Ontario, reflecting the province's competitive advantages for high-value contact center programs. For more information, please read the news release.
Aditya Birla Minacs Ranked Number 2 in Dataquest BPO Top 20
When TransWorks of India united with Minacs Worldwide to form Aditya Birla Minacs, the incredible growth story catapulted the combined entity to near the top of Dataquest's list of top 20 BPOs in India. To learn more about why we rank so highly in a very competitive field of service providers, read the article.
Aditya Birla Minacs Sets Up New Contact Center in Manila
On August 16, 2007, her Excellency, Gloria Macapagal-Arroyo, President of the Philippines, inaugurated the Aditya Birla Minacs facility in Manila, Philippines. This center will expand the company's global footprint of offerings and add to the existing 30 delivery centers globally. When it opened, the Philippines facility had about 200 employees providing inbound customer services to global clients. For more information, read the article.
NASSCOM Ranks Aditya Birla Minacs Number 3 BPO in India
In July 2007, The National Association of Software and Service Companies (NASSCOM), India's premier trade body and the chamber of commerce of the IT software and services industry, announced the results of its study of ITES-BPO companies in India for the fiscal year 2006-07. TransWorks (now Aditya Birla Minacs) ranked an impressive third place. The ranking, based on the export revenues, demonstrates our company's surge to global competitiveness since TransWorks and Minacs Worldwide joined forces in 2006.
Career Expo and United Way Fundraiser Draw Crowds to Minacs' Niagara Falls Facility
On June 16, 2007, we held our Career Expo at our facility in Niagara Falls, Ontario. The event was held to support the rapid growth of our business with one of our clients, a consumer electronics giant and one of the world's top brands. In conjunction with the career fair, we held a United Way fundraising barbeque and car wash. Local residents were invited to drop by to have some fun, contribute to a great cause, and find out why we're a great company to work for.
For information about upcoming recruitment events, go to our Upcoming Career Fairs page
Q2 2007
Aditya Birla Minacs Joins Detroit's Race for the Cure
On June 16, 2007, in Detroit, Michigan, 46 Aditya Birla Minacs team members proudly took part in the Race for the Cure in support of breast cancer research and treatment. Many walked, a few ran, but all enjoyed the beautiful June day and honored the many women celebrating their breast cancer survivorship, as well as those who have lost their battle against breast cancer. Team members raised more than $4,000 collectively.
Aditya Birla Minacs Opens New Site in Port Hawkesbury, Nova Scotia
In June 2007, we opened our second contact center in Nova Scotia. The site will bring nearly 350 new jobs to this rural region. Minacs has operated another contact center in Halifax, the province's capital, for approximately ten years. To learn more, read the news release.
Minacs Employees Raise Spirits and Awareness at Niagara Falls Big Bike Event
On May 2, 2007, a team of Minacs Niagara Falls employees participated in a Big Bike Event, a charitable fundraiser for the Heart and Stroke Foundation of Ontario. The event was a great success, and the Minacs team raised over $1,000 to fund life saving research and health education. The total amount raised by all participating teams was over $12,000.
Q1 2007
Aditya Birla Minacs Opens New Contact Center in Hamilton, Ontario
On March 7, 2007, Aditya Birla Minacs announced the opening of a new contact center to provide dedicated customer service support as a result of a recent contract award from Nissan. The center will handle a variety of requests from vehicle owners and dealerships across the United States and Canada. To learn more, read the news release.