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Industry View
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In our technology driven era, IT, telecom, consumer electronics, media and entertainment are converging into one "super industry". This is unleashing a wealth of opportunities, driving innovation and change in a globalized market. Customers leverage digital convergence to consume content/services. Market players need to keep up and stay ahead of competitors, who often drive disruptive innovations through the marketplace.
Our TIME(Telecom, Technology Infrastructure, Media and Entertainment) paradigm reflects Minacs’ unique view of today’s unified creation, production and delivery of relevant content on user-selected devices managed by software over wireless and cable networks.
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After suffering huge losses over the past couple of years, the high tech and electronics market is slowly re-orienting itself to the possibilities of growth in a recovering economy. As the demand for aggressive investment and innovation grows, it is predicted that the gap between “high” and “low” performers will continue to expand.
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Recent reports show that the top players in high tech and computing generated 4.5 times higher EBITDA(earnings before interest, taxes, depreciation, and amortization) than lower-quartile companies, and invested four times more in capital expenditure. Analysts predict that many companies will focus on consolidation through mergers and acquisitions.
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The growing demand for high end software and electronic components that can be integrated into mobile devices and smartphones has resulted in a need for specialized skillsets, integrated product and technical support, and smart lead management.
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There is a dire need for investment to support product engineering and differentiation. High tech industry majors are treading carefully and conserving cash. To balance cost pressures, maintain a competitive edge and meet customer needs through the product lifecycle, high tech companies are hunting for their key market differentiators through enhanced product innovation and customer experience.
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Our experience serving the biggest names in the industry spans more than a decade.
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The same digital convergence that is driving the TIME industry underlies our best practices and leading-edge solutions.
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Customer Relationship Management, F&A, procurement and technology capabilities for holistic business solutions delivered globally
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Minacs Blogs
Blog: Customer Relationship Management
November 12, 2011 2:55 AM
This blog post originally appeared in Gigabytes of CRM in July 2011 and is reproduced here with permission.
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